Amazon’s Competition Sing The Same Song…Won’t Compete With Own Customers
Executives of Amazon’s top two rivals – Microsoft and Google – have touched upon the same theme in their presentations at a business event conducted on February 12, 2019. They were clear that these companies are not going to compete with their customers.
With its growing market, Amazon has come up with products that can be an alternative to the products that some of its own business partners are offering. Going beyond its traditional role of e-commerce, when Amazon became active through its Whole Foods acquisition, retailers like Albertsons and Walgreens went and announced cloud deals with Microsoft.
Google and Microsoft executives had earlier said that they don’t wish to compete with the companies from which they get revenue. But the representatives from both the companies stressed on the same aspect at the Goldman Sachs Technology and Internet Conference that was held in San Francisco. Julia White, the corporate VP of Microsoft’s Azure cloud said that the financial service providers and retailers who are now into health care after seeing Amazon get into these business is saying that they are going to give money to those who are competing with them. She added that the companies like Walgreens, Kroger and Gap are moving towards Microsoft Azure as data is an important issue and these businesses do not wish to share it with their competitors.
The CEO of Alphabet’s Google Cloud business, Thomas Kurian, said that Google is pretty clear that it is not here to compete with its partners. It is here to enable its partners.
AWS has both health care and financial services customers, and retail customers. AWS had earlier said that there might be times when there is some overlapping when it comes to what they are offering and what their customers are offering, but most of the times these market segments are huge and support many successful entries.